2007 EEO Report
ANNUAL EEO (Equal Employment Opportunity)
PUBLIC FILE REPORT
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Period Covered by Report: October 1, 2006- September 30, 2007
Stations: KKNU-FM; KMGE-FM and KEUG-FM
These three stations operate out of the same Eugene, Oregon office/studio site.
The licensee is McKenzie River Broadcasting Company (“MRB”)
Overview of Full Time Hires:
During the period covered by this report the stations hired four full time
employees:
- One Mid-Day Announcer
- One Promotions Director/ Air Talent
- Two Salespersons
MRB recruited for all four (4) of these positions.
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HIRE #1 SALES PERSON:
Number of Applicants Interviewed: Thirteen (13)
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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Management Outreach, direct
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5 /one hired
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Oregon Association of Broadcasters Website (www.theoab.org)
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None
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Management Outreach to Advertising Agencies, Advertisers, “Rep Firm”, and Media Salespersons
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3 /none hired
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Outreach by Other MRB Employees
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2 /none hired
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Ads on MRB’s Own Stations
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3 /none hired
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HIRE #2 MIDDAY ANNOUNCER (KMGE-FM:
Number of Applicants Interviewed: Seven (7))
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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Outreach to Current MRB Employees
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3 /none hired
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Management Outreach to past MRB Part time Employee
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1 / Hired
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AllAccess.com (Broadcast Industry Website)
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3 / none hired
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Management Outreach to Broadcast Consultants & Radio Industry Employees Outside Eugene
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0
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Outreach BY Other MRB Employees
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0
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HIRE #3 PROMOTIONS DIRECTOR/AIR TALENT:
Number of Applicants Interviewed: Two (2)
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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Outreach to Current MRB Employees
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1 /Hired
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AllAccess.com (Broadcast Industry Website)
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1 /not hired
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On Air Advertisement on MRB’s Eugene radio stations
KKNU FM, KMGE FM, KEUG FM
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0
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The Register Guard (Eugene newspaper)
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0
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Oregon Association of Broadcasters Website (www.theoab.org)
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0
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HIRE #4 SALESPERSON:
Number of applicants interviewed: Seven (7)
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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MRB Management Outreach, direct
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0
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MRB Management Outreach seeking referrals from Advertising Agencies “Rep Firm” and Media Salespersons
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2/ one hired
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Outreach by Other MRB Employees
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1/ not hired
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Oregon Association of Broadcaster(“OAB”) Job Opening Web Site ( www.theoab.org) |
2/ none hired
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MRB’s Own Radio Stations
(KMGE FM, KKNU-FM, KEUG-FM)
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2/ none hired
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SUMMARY OF INTERVIEWEE SOURCES:
Summary of Interviewee Sources for the four (4) full time positions filled during the
reporting period.
· Total Interviewees Twenty Nine (29)
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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Management Outreach, direct (other than to current employees)
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5/ one hired
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Outreach to current MRB Employees
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4/ one hired
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Management Outreach to past MRB part-time employee
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1/ one hired
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Ads on MRB’s Own Stations
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5/ none hired
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The Register Guard – Local Eugene Newspaper
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0/0
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Oregon Association of Broadcasters Website (www.theoab.org)
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2/ none hired
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AllAcess.com Broadcast Industry Website
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4/ none hired
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Management Outreach to Broadcast Consultants and Radio Industry Employees Outside Eugene
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0/0
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Management Outreach to Advertising Agencies, Advertisers, “Rep Firm”, and Media Salespersons
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5/ one hired
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Outreach by Other MRB Employees
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3/0
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There were no organizations or persons “entitled to notification” of any of these
four job openings because of having requested such notification.
ADDITIONAL OUTREACH INITIATIVES
The following is a summary of additional outreach initiatives for the two year period October 1, 2005-September 30, 2007. (These Initiatives are in addition to the Station’s recruiting for job openings)
· Participation in JOB FAIRS by Station Personnel Who Have Substantial Responsibility in Making Hiring Decisions: Management with hiring responsibility participated in the following four job fairs during the two year period.
- Lane County Youth Career Fairs (two) at Lane County Fairgrounds
- February 14, 2006: KKNU Program Director Jim Davis,
KEUG/KMGE Program Director Jeff Baird, Promotions
Director Sarita Churchill, and General Sales Manager
Dave Wiles participated.
- February 13, 2007 KKNU Program Director Jim Davis
KEUG/KMGE Program Director Jeff Baird, Promotions Director Josh Kelly, and Sales Manager Dave Wiles Participated.
- Lane Community College Job Fair, April 4, 2006
KEUG/KMGE Program Director Jeff Baird and General Sales Manager Dave Wiles participated.
- Springfield High School Career Day at Thurston High School
April 25, 2007 Promotions Director Josh Kelly attended.
· INTERN PROGRAM Designed to AssistMembers of the Community to Acquire Skills Needed for Broadcast Employment.
o This internship was started and completed in April 2007. The intern was a college student.This internship was structured to quality experience in all areas of MRB’s broadcasting operations, including sales, programming, commercial production, and engineering, including discussions with management.
· Participation in a SCHOLARSHIP PROGRAM Designed to Assist Students Interested in Pursuing a Career in Broadcasting.
o MRB management participated actively in the establishment and award of the first and second Eugene Area Radio Stations (“EARS”) Scholarship. This involvement included a leadership role in successfully advocating for the establishment of an annual EARS scholarship and then being actively involved in applicant evaluation process to select an annual Scholarship winner from multiple candidates.
· A $1,000 scholarship was award during the spring of 2006 to a high school student with career goals in radio broadcasting and theatre.
· A $1,000 scholarship was awarded during the summer of 2007 to a high school active in her high school radio station and with a career goal in “the field of communication”.
2006 EEO Report
ANNUAL EEO (Equal Employment Opportunity)
PUBLIC FILE REPORT
Period Covered by Report: October 1, 2005 - September 30, 2006
Stations: KKNU-FM; KMGE-FM and KEUG-FM
These three FM stations operate out of the same Eugene, Oregon office/studio site. The licensee is McKenzie River Broadcasting Company (“MRB”).
Overview of Full Time Hires:
During the period covered by this report the stations hired four full-time employees:
- One Mid-Day Announcer
- One Copywriter/Announcer
- One Morning Show Co-Host
- One Morning Show Co-Host/ Newscaster
MRB recruited for all four (4) of these positions.
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MID-DAY ANNOUNCER (KKNU-FM) HIRE:
Number of Applicants Interviewed: Four (4)
RECRUITMENT SOURCES USED:
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Referral Source
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Interviewees/Outcome
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The Register Guard – Local Eugene Newspaper
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None
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None
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AllAccess.com (Broadcast industry website)
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Three (3) – One Hired
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Management outreach to broadcast consultants
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None
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Word-of-Mouth
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